About Us

Jemca are committed to ensuring that our customers receive the best service and experience when you visit one of our retail centres. Whether you are searching for a new or used vehicle, or would like to book in for a service, Jemca Toyota Reading takes pride in catering for our customers with all requirements. 

What our customers say

Overall Rating

4.9

Based on 158 reviews

Sales Rating

5.0

Based on 64 reviews

Service Rating

4.8

Based on 94 reviews

Read reviews

Opening Hours

Sales
Mon - Fri:
07:00 - 20:00
Saturday:
08:00 - 17:00
Sunday:
10:00 - 16:00
Service
Mon - Fri:
07:00 - 20:00
Saturday:
08:00 - 17:00
Sunday:
Closed
Business
Mon - Fri:
09:00 - 18:00
Saturday:
Closed
Sunday:
Closed
Motability
Mon - Fri:
07:00 - 20:00
Saturday:
08:00 - 17:00
Sunday:
10:00 - 16:00
Parts
Mon - Fri:
07:00 - 20:00
Saturday:
08:00 - 17:00
Sunday:
Closed
Body Shop
Mon - Fri:
07:00 - 20:00
Saturday:
08:00 - 17:00
Sunday:
Closed

Meet the Team

Bavinder Jagdev
General Manager
He likes working for Jemca, because “it’s a young organisation and it is very forward thinking. The franchises we hold have a future, and it is a positive place to work.” Bavinder feels that the key values of customer service are making it personal and going the extra mile. Bavinder commented that “you don’t build a business; you build the people who then build the business. I am very focused on the people.”
Daryl Best
Sales Manager
Andy Holtham
Aftersales Manager
Andy started as an apprentice technician and then held various roles such as Reception Service Advisor, Service Manager, After Sales Manager, Sales Director and General Manager. Andy is now the Service Manager at Jemca Toyota Reading. Andy commented that “I enjoy Toyota; I certainly enjoy the support I have received from Toyota Head office, which has helped solve any issues that may have occurred. This makes the job easier and enjoyable. Jemca are very responsive and are very supportive.” For Andy the key values of customer service are “I put myself in the customer’s position and see what they are trying to achieve from their visit to us. I make sure that we give them that and provide value for money.”
Tracey Symonds
Business & Fleet Specialist
Prior to working for Jemca Tracy worked for 14 years at another manufacturer in various roles such as accounts, admin, retails sales, customer service and then got into fleet. Tracy mentioned that she liked “working for Toyota because of the reliability of the manufacturer. Also, the manufacturer involves us a lot more and I get to speak to people who will give me answers and get information of future products before they come out. Jemca is a lot more personal and you can rectify things quickly”. For Tracy it is important from a customer service point of view to “ensure that whether a customer buys from us or not their experience is good from start to finish”.
Andrew Clifton
Motability Specialist
Andrew has worked in Car Sales for over 6 years. Andrew mentioned that he "liked Toyota because they build good quality, reliable vehicles to give customers peace of mind." For Andrew "customer service is important so that the customer feels comfortable when dealing with us for Sales & Service."
Contact Us

Latest Updates

FLEET AFOOT: the latest news & forthcoming events from your Toyota Fleet partner.

We are all grappling with how we deliver our services as we emerge from the lockdown following the coronavirus pandemic whilst protecting our customers and our employees. We’ve introduced a number of measures to minimise the risk of cross contamination including a strict appointment only process for sales and service, the installation of ‘sanitiser stations’, ‘no-go’ areas in our centres, vehicle deep-clean processes and face masks for our customer-facing staff.

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News

Toyota Reading are re-opening on the 1st June 2020

We hope that you and your family have remained safe and well during these difficult times. We would like to share some good news that Toyota Reading will be reopening from 01/06/20.

Opening Hours

  • 7.00am to 10.00pm Monday to Friday
  • Saturday 8.00am to 5.00pm
  • Sunday 8.00am to 5.00pm (Sales only)

This will be for all essential and safety related service and maintenance needs as well as overdue MOTs.  We will also be able to offer sales appointments to those wishing to purchase their next Toyota.

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50 Years of Hilux: The Hilux Story

Known for its ability to handle all kinds of tough terrain – including the North Pole, South Pole and the Dakar Rally – Hilux has been the go-to vehicle if you’re in the market for a powerful workhorse.

Its indestructible reputation has been built over seven generations of constant development and testing in the harshest of topographies. From navigating treacherous icy ridges to entering an active volcano – the boundaries of impossibility keep on being pushed. 

To understand the full legend though, we first need to delve back to where it all began…

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News

CO2 values are changing - what does this mean for you?

From 1 April 2020 due to new legislation, all car manufacturers will change CO2 values from NEDC^ correlated to WLTP*.

WLTP aims to be more representative of real world driving conditions. As a result, most cars will change Vehicle Excise Duty (VED) road tax bands.

What is Vehicle Excise Duty (VED)?

VED is an annual tax for registering vehicles in the UK. The first-year of road tax is included in a car’s On-The-Road (OTR) price and is based on its carbon dioxide emissions (CO2).

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News

GreenFest Festival Show – 7th September 2019

Toyota Reading will be at the GreenFest Festival Show 2019 on the 7th September 2019. GreenFest has been organised by local communities, For local communities, to bring you a wealth of green ideas and solutions in one location, from your local community.

With educational talks and workshops, stalls, major solutions providers, children's activities and music, this event promises to be a fun and educational day out with plenty to keep everyone busy, whatever your age.

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News

Team Toyota GB in the British Touring Car Championship.

The 'Team Toyota GB' name returned to the grid this weekend as the 2019 British Touring Car Championship kicked off at Brands Hatch.

The all-new Toyota Corolla was entered by Team Toyota GB with Speedworks Motorsport and driven by two-time BTCC independent champion Tom Ingram.

Built at Toyota’s Burnaston factory in Derbyshire, the new Corolla Hatchback took to the track at the same time as the road-going models arrived in showrooms this spring.

There were three races over the course of the day with Ingram finishing in 13th, 5th and 10th respectively.

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The Toyota Corolla is back!

Worth the wait, the new 12th generation Toyota Corolla is back on sale after an absence of 13 years and has now arrived in Jemca’s showrooms with test drives available to book.

Three versions - the Saloon together with the new British-Hatchback and Touring Sports models, have taken pride of place at Jemca’s centres in Bracknell, Bromley, Croydon, Edgware Road, Enfield, Reading and Sidcup.

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News

Toyota Reading sponsor Ethian Symonds in his 2019 Karting Season

Jemca Toyota Reading have agreed to sponsor Ethian Symonds in his 2019 Karting Season. Ethian will be competing in the Motorsport UK Honda Cadet Championship, over 6 rounds across the UK.

The top 10 drivers will become seeded drivers. There are already over 60 drivers signed on for this championship.

Ethian will also be competing in the following one-off events: British Open Championship, English Champion and the British Grand Prix. Ethian competed last weekend at Kimbolton where he took the win.

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News