About Us

Jemca are committed to ensuring that our customers receive the best service and experience when you visit one of our retail centres. Whether you are searching for a new or used vehicle, or would like to book in for a service, Jemca Toyota Reading takes pride in catering for our customers with all requirements. 

What our customers say

Overall Rating

4.9

Based on 123 reviews

Sales Rating

5.0

Based on 48 reviews

Service Rating

4.8

Based on 75 reviews

Read reviews

Opening Hours

Sales
Mon - Fri:
Closed
Saturday:
Closed
Sunday:
Closed
Service
Mon - Fri:
Closed
Saturday:
Closed
Sunday:
Closed
Business
Mon - Fri:
Closed
Saturday:
Closed
Sunday:
Closed
Motability
Mon - Fri:
Closed
Saturday:
Closed
Sunday:
Closed
Parts
Mon - Fri:
Closed
Saturday:
Closed
Sunday:
Closed
Body Shop
Mon - Fri:
Closed
Saturday:
Closed
Sunday:
Closed

Meet the Team

Paul Meller
General Manager
Paul has been with the Toyota brand for over 30 years and with the Jemca Car Group for 10 of them. Paul stated he would not work for any other manufacturer and many of his family and friends have been driving Toyota’s for years due to their innovation, reliability and build quality. He went on to state; Jemca believe in putting their customers first in everything they do to deliver the high levels of service and convenience you would expect. Jemca employees are highly trained, passionate and dedicated to looking after you as a valued loyal customer for years to come. If you feel that we can improve on any aspect of our service to you then please do not hesitate to contact Paul directly at paul.meller@jemca.co.uk as he would be very pleased to hear from you.
Paul Edmonds
General Sales Manager
Paul started in the Motor Trade Industry in 1997 as a Sales Executive. He has also held roles such as Used Car Controller and General Sales Manager. Paul mentioned that “I like working for Toyota because it’s a fantastic product and has a loyal customer base. Jemca has given me many opportunities I never received at any of the previous companies I worked for.” For Paul “the customer’s expect to be treated well, and professionally. If you don’t treat the customers properly then you will not survive in your business arena.”
Andy Holtham
Service Manager
Andy started as an apprentice technician and then held various roles such as Reception Service Advisor, Service Manager, After Sales Manager, Sales Director and General Manager. Andy is now the Service Manager at Jemca Toyota Reading. Andy commented that “I enjoy Toyota; I certainly enjoy the support I have received from Toyota Head office, which has helped solve any issues that may have occurred. This makes the job easier and enjoyable. Jemca are very responsive and are very supportive.” For Andy the key values of customer service are “I put myself in the customer’s position and see what they are trying to achieve from their visit to us. I make sure that we give them that and provide value for money.”
Andrew Clifton
Motability Specialist
Andrew has worked in Car Sales for over 6 years. Andrew mentioned that he "liked Toyota because they build good quality, reliable vehicles to give customers peace of mind." For Andrew "customer service is important so that the customer feels comfortable when dealing with us for Sales & Service."
Christy O’Connell
Market Area Parts Manager
Christy has been with Toyota for the past 22 years. Christy commented that “I like working for Toyota because they are a worldwide company. They are the biggest and best.” Christy sees customer service in a different light, “I don’t think its customer service, but it is customer delight. We need to give people our undivided attention at all time and making sure they have a good experience when they come to us.”
Tracey Symonds
Corporate Sales Executive
Prior to working for Jemca Tracy worked for 14 years at another manufacturer in various roles such as accounts, admin, retails sales, customer service and then got into fleet. Tracy mentioned that she liked “working for Toyota because of the reliability of the manufacturer. Also, the manufacturer involves us a lot more and I get to speak to people who will give me answers and get information of future products before they come out. Jemca is a lot more personal and you can rectify things quickly”. For Tracy it is important from a customer service point of view to “ensure that whether a customer buys from us or not their experience is good from start to finish”.
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Latest Updates

CO2 values are changing - what does this mean for you?

From 1 April 2020 due to new legislation, all car manufacturers will change CO2 values from NEDC^ correlated to WLTP*.

WLTP aims to be more representative of real world driving conditions. As a result, most cars will change Vehicle Excise Duty (VED) road tax bands.

What is Vehicle Excise Duty (VED)?

VED is an annual tax for registering vehicles in the UK. The first-year of road tax is included in a car’s On-The-Road (OTR) price and is based on its carbon dioxide emissions (CO2).

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News

GreenFest Festival Show – 7th September 2019

Toyota Reading will be at the GreenFest Festival Show 2019 on the 7th September 2019. GreenFest has been organised by local communities, For local communities, to bring you a wealth of green ideas and solutions in one location, from your local community.

With educational talks and workshops, stalls, major solutions providers, children's activities and music, this event promises to be a fun and educational day out with plenty to keep everyone busy, whatever your age.

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News

Team Toyota GB in the British Touring Car Championship.

The 'Team Toyota GB' name returned to the grid this weekend as the 2019 British Touring Car Championship kicked off at Brands Hatch.

The all-new Toyota Corolla was entered by Team Toyota GB with Speedworks Motorsport and driven by two-time BTCC independent champion Tom Ingram.

Built at Toyota’s Burnaston factory in Derbyshire, the new Corolla Hatchback took to the track at the same time as the road-going models arrived in showrooms this spring.

There were three races over the course of the day with Ingram finishing in 13th, 5th and 10th respectively.

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News

The Toyota Corolla is back!

Worth the wait, the new 12th generation Toyota Corolla is back on sale after an absence of 13 years and has now arrived in Jemca’s showrooms with test drives available to book.

Three versions - the Saloon together with the new British-Hatchback and Touring Sports models, have taken pride of place at Jemca’s centres in Bracknell, Bromley, Croydon, Edgware Road, Enfield, Reading and Sidcup.

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News

Toyota Reading sponsor Ethian Symonds in his 2019 Karting Season

Jemca Toyota Reading have agreed to sponsor Ethian Symonds in his 2019 Karting Season. Ethian will be competing in the Motorsport UK Honda Cadet Championship, over 6 rounds across the UK.

The top 10 drivers will become seeded drivers. There are already over 60 drivers signed on for this championship.

Ethian will also be competing in the following one-off events: British Open Championship, English Champion and the British Grand Prix. Ethian competed last weekend at Kimbolton where he took the win.

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News

Objective complete – Reading to Mongolia in a 1999 Yaris

They have done it and made it to the Mongol Rally 2018 finish line in Ulan-Ude, Russia. A total of 11,000 miles and 23 countries visited.

The lads are so grateful of the support Toyota Reading has given throughout the rally, as well as donating the car for them to use. They have raised a total of £4,000 for three great charities, The Nathan Tomkins Trust, The Emily Jordan Foundation and Cool Earth.

Now begins the long 8,000-mile return journey through a further 7 countries and back to Reading where it all began.

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News

50 Years of Hilux: The Hilux Story

Known for its ability to handle all kinds of tough terrain – including the North Pole, South Pole and the Dakar Rally – Hilux has been the go-to vehicle if you’re in the market for a powerful workhorse.

Its indestructible reputation has been built over seven generations of constant development and testing in the harshest of topographies. From navigating treacherous icy ridges to entering an active volcano – the boundaries of impossibility keep on being pushed. 

To understand the full legend though, we first need to delve back to where it all began…

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