About Us

Jemca are committed to ensuring that our customers receive the best service and experience when you visit one of our retail centres. Whether you are searching for a new or used vehicle, or would like to book in for a service, Jemca Toyota Reading takes pride in catering for our customers with all requirements. 

What our customers say

Overall Rating

4.9

Based on 50 reviews

Sales Rating

5.0

Based on 21 reviews

Services Rating

4.9

Based on 29 reviews

Read the reviews

Opening Hours

Sales
Mon - Fri:
0830 - 1900
Saturday:
0900 - 1700
Sunday:
1000 - 1600
Service
Mon - Fri:
0800-1800
Saturday:
0830-1300
Sunday:
Closed
Business
Mon - Fri:
08:00 - 19:00
Saturday:
Closed
Sunday:
Closed
Motability
Mon - Fri:
0830 - 1900
Saturday:
0900 - 1700
Sunday:
1000 - 1600
Parts
Mon - Fri:
0800-1730
Saturday:
0830-1300
Sunday:
CLOSED
Body Shop
Mon - Fri:
0800-1800
Saturday:
Closed
Sunday:
Closed

Meet the Team

Paul Meller
General Manager
Paul has been with the Toyota brand for over 30 years and with the Jemca Car Group for 10 of them. Paul stated he would not work for any other manufacturer and many of his family and friends have been driving Toyota’s for years due to their innovation, reliability and build quality. He went on to state; Jemca believe in putting their customers first in everything they do to deliver the high levels of service and convenience you would expect. Jemca employees are highly trained, passionate and dedicated to looking after you as a valued loyal customer for years to come. If you feel that we can improve on any aspect of our service to you then please do not hesitate to contact Paul directly at paul.meller@jemca.co.uk as he would be very pleased to hear from you.
Paul Edmonds
General Sales Manager
Paul started in the Motor Trade Industry in 1997 as a Sales Executive. He has also held roles such as Used Car Controller and General Sales Manager. Paul mentioned that “I like working for Toyota because it’s a fantastic product and has a loyal customer base. Jemca has given me many opportunities I never received at any of the previous companies I worked for.” For Paul “the customer’s expect to be treated well, and professionally. If you don’t treat the customers properly then you will not survive in your business arena.”
Andy Holtham
Service Manager
Andy started as an apprentice technician and then held various roles such as Reception Service Advisor, Service Manager, After Sales Manager, Sales Director and General Manager. Andy is now the Service Manager at Jemca Toyota Reading. Andy commented that “I enjoy Toyota; I certainly enjoy the support I have received from Toyota Head office, which has helped solve any issues that may have occurred. This makes the job easier and enjoyable. Jemca are very responsive and are very supportive.” For Andy the key values of customer service are “I put myself in the customer’s position and see what they are trying to achieve from their visit to us. I make sure that we give them that and provide value for money.”
Andrew Clifton
Motability Specialist
Andrew has worked in Car Sales for over 6 years. Andrew mentioned that he "liked Toyota because they build good quality, reliable vehicles to give customers peace of mind." For Andrew "customer service is important so that the customer feels comfortable when dealing with us for Sales & Service."
Contact Us

Latest Updates

Objective complete – Reading to Mongolia in a 1999 Yaris

They have done it and made it to the Mongol Rally 2018 finish line in Ulan-Ude, Russia. A total of 11,000 miles and 23 countries visited.

The lads are so grateful of the support Toyota Reading has given throughout the rally, as well as donating the car for them to use. They have raised a total of £4,000 for three great charities, The Nathan Tomkins Trust, The Emily Jordan Foundation and Cool Earth.

Now begins the long 8,000-mile return journey through a further 7 countries and back to Reading where it all began.

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News

50 Years of Hilux: The Hilux Story

Known for its ability to handle all kinds of tough terrain – including the North Pole, South Pole and the Dakar Rally – Hilux has been the go-to vehicle if you’re in the market for a powerful workhorse.

Its indestructible reputation has been built over seven generations of constant development and testing in the harshest of topographies. From navigating treacherous icy ridges to entering an active volcano – the boundaries of impossibility keep on being pushed. 

To understand the full legend though, we first need to delve back to where it all began…

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News

Mission Accomplished - Reading to Mongolia in a 1999 Yaris

After a gruelling near month long trip the boys have made it to Ulaanbaatar - the capital of Mongolia and the goal of their trip! 

The final stretch was really as the middle of Mongolia has a stretch of around 300km with no roads, just dirt tracks that are a nightmare, particularly in a small car.

On Saturday morning they hit a boulder which set the air bags off, smashing the windscreen and bent the sub frame. 

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News

The final stretch – Reading to Mongolia in a 1999 Yaris

A long 2/3 days for the lads remain. 2 nights of wild camping in minus conditions has left them a bit worse for wear. 

They crossed into Mongolia yesterday morning. The roads have been very mixed - Mongolia until last year had very few paved roads. Since 2017 they have embarked on a massive road building program. The roads are not open yet and are currently road blocked. 

They spent most of the last 2 days dismantling roadblocks to drive on the new roads to try and keep the Yaris safe - this hasn't always gone to plan! 

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News

A Run in with the Police - Reading to Mongolia in a 1999 Yaris

The lads had a massive drive on Wednesday of around 900km from Sary Tash in the south of Kyrgyzstan to Bishkek in the North. A few wrong turnings were taken, and they were pulled over by a police officer who tried his luck to make up an excuse to get them to pay him $100... luckily, he gave up quickly!!! 

The plan for Thursday was to head to Almaty the capital of Kazakhstan and then to have a rest day there on Friday to get the car attended too after it's battering over the last 10 days as well as recover themselves. 

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News

A bumpy ride - Reading to Mongolia in a 1999 Yaris

The journey continues as Rupert and his merry men have left Dushanbe (the capital of Tajikistan) on Saturday morning to complete the Pamir Highway. 

Although, nothing could have prepared them, or the car for the battering it got. Around 1000km long, the Highway is mostly unpaved with rocks every few meters which look like they're waiting to rip the sump out.

It's taken them 4 days of 16 hour driving to get is to the end of the Highway in Kygystan. The Highway mostly hugs the Afghanistan border for most of the way which was exciting but also a little nerve racking!! 

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News

Welcome to Turkmenistan - Reading to Mongolia in a 1999 Yaris

It's been a busy few days for the lads having entered Turkmenistan on Sunday morning. Being the world’s third most repressive dictatorship, they were not too sure what to expect as the country only gets around 7,000 foreign tourists a year of which most are from Iran. 

They spent a night in Ashgabat which is a bizarre place. Despite the rest of the country being a bit grim, Ashgabat is spotless and contains the highest concentration of white marble buildings of any city in the world!

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News